Born and raised in sunny Southern California, I grew up in the town of Hermosa Beach.
The Early Years
My creativity first sparked through dance. I started dancing at age two and continued with it for 17 years. Dance quickly became an outlet for me to uniquely express emotions and tell stories that went beyond simple communication.
In many ways dance is the reason I fell in love with advertising.
Advertising allows me to still be this creative individual who can similarly crafts and shares narratives in innovative ways.
College Life
I attended the University of Southern California for my undergrad, majoring in Communication with a minor in Media Economics and Entrepreneurship. I decided to continue my studies further and have been earning a Master’s in Public Relations and Advertising.
Through my master program I have done numerous case studies on campaigns, analyzing the intersection between strategy and creative.
I also have worn the “creative hat” working on brand copy and design for campaigns, which you can see on this website!