On The Rocks Premium Mocktails Tap Into JOMO (Joy of Missing Out)

On The Rocks has been known for our professionally crafted, bar-quality cocktails that have been the staple to a great time.

However, with a rise in mindful drinking and the sober-curious lifestyle, On The Rocks wanted to shake things up. 

On The Rocks is officially entering the non-alcoholic space with our NEW Premium Mocktails.

About:

These NEW Premium Mocktails are just like our cocktails but without the buzz. Available in all of the beloved classic flavors, these mocktails deliver the same premium taste as our cocktails and come in the same convenient bottle, making them easy to take on the go. 

Flavors

Without the alcohol, you can find joy of missing out… on the hangovers, drunk texts, driver fares, and next-day regrets (#JOMO). 

Bring these mocktails to any social occasion, make it your new go-to sober bar order (sorry, sparkling water with lime!), give to your designated driver, or savor the refreshing taste on your own. Whatever the reason, our Premium Mocktails are the future of drinking without regrets. 

So long are the days of waking up with a headache, embarrassing text receipts, no money in your bank account, and a hazy memory. 

Campaign Activations:

You can start embracing the Joy of Missing Out starting December 31st when our mocktails become available for purchase… just in time for Dry January.  😉

We are so excited for you to sip our mocktails! 

Throughout the month of January, snap a picture of you and your OTR Premium Mocktail with the #JOMO. We want to see you living the #JOMO lifestyle with good vibes in hand. Then tag us @otrcoktails for a chance to be featured on our account. 

The fun continues with us hosting OTR Premium Mocktail pop-up events at various cities across the country at social venues like fairs, concerts, and college parties.

Make sure to stop by and find out why drinking an OTR mocktail is the best way to embody #JOMO! Keep your eyes peeled for more details on this on our Instagram.

Instagram

@otrcocktails Instagram Profile Page

Before Campaign Launches

After Campaign Launches

Post Details

Campaign Teaser, Carousel Post – Post #1

Campaign Launch – Post #2

Carousel – Post #3

Post #4

Out of Home Ads

Bus Shelter

Billboard

*Disclaimer – I have no affiliation with On The Rocks or its product and this is for a class project.*

Blog

Meet On The Rocks Premium Mocktails – Your New Go-To Drink:

It is an experience many are too familiar with. What started as a “just one drink” outing somehow turns into questionable texts that are too late to unsend, expensive driver fares for a ride you hardly remember, and a brutal hangover. 

Drinking alcohol can be fun in the moment, but it often comes with next-day regrets. Thankfully, the NEW On the Rocks Premium Mocktails, a booze-free blend, are crafted to be just as refreshing and flavorful as their Premium Cocktails, only without the unwanted consequences.

On The Rocks Tapping Into JOMO (Joy of Missing Out):

On The Rocks recognizes that it can be hard to be sober in social settings. There can be peer pressure not only to drink but also to drink excessively. Instead of having FOMO (fear of missing out) when staying sober, you can have JOMO (joy of missing out) with the On The Rocks Premium Mocktails.

These mocktails allow you to be present and enjoy an outing that you know for certain will not be a hazy memory or no memory at all. Say goodbye to the hangxiety and the regrets. With these drinks, you will ask yourself why you did not start “missing out” sooner. 

Whether you are the designated driver, completely sober, sober-curious, or partaking in Dry January, these drinks will be your new go-to. They are great for any occasion and can be enjoyed at the bar or in the comfort of your home.

We are so excited for you to sip, enjoy, and, of course, find the joy of missing out.

Where To Buy?

On The Rock Premium Mocktails can be purchased today at otrcocktails.com and are available in some selected bars.